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Now accepting Q1 2026 projects
Your partner in building high-converting SaaS & AI products
We help startups turn complex products into clear, scalable digital experiences that convert users into customers.
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UX strategy, product design, and conversion-focused redesigns for ambitious founders.
Why hire us?
Many teams wish to use shadcn as a starting point.
We turn it into a scalable product foundation.
Customized shadcn design system
We don't just theme shadcn - we transform it into your unique brand identity with custom colors, variants, and components that your team can use.
Rapid redesign
Skip months of design system work. Get a production-ready kit customized to your brand in weeks.
Design → development workflow that actually matches shadcn
Figma components that map 1:1 with shadcn/ui code. No translation layer needed. Check out our CSS export plugin.
Why you should work with us
With a refined approach, we simplify the complex and create online experiences that speak with authority
Premium Design
Every project is crafted with care to deliver a timeless, high-quality result.
Fast Response Time
We prioritize clear communication and quick turnarounds to keep your project on track without delays.
Hey, do you design websites for SaaS startups?
Absolutely! We specialize in creating premium websites for startups like yours. How can we help?
Invested in Your Success:
We don’t just design websites—we partner with you to ensure your startup thrives and exceeds expectations.
SEO
100
Results-Driven
Our designs are built to make an impact—whether it’s conversions, engagement, SEO, or brand recognition.
Our services
Kickstart your design system by customizing a shadcn/ui kit to your brand.
Kit customization
We apply best-in-class design system practices to adapt the kit to your brand. For a fixed price, we customize colors, typography and icons.
Link to development
Automate design token flows and customize our code export plugin to your needs.
Upgrading your kit
If you're using an older version of our kit, we can help you modernize it so you can enjoy the latest and greatest changes.
Our Services
With a refined approach, we simplify the complex and create online experiences that speak with authority
Web Design - Designed in Figma
Custom designs crafted in Figma to fit your vision.
Enhanced usability for better engagement.
Designs that leave a lasting impression.
Assisting you to create visually stunning and user-friendly websites that captivate your audience and reflect your brand’s identity.
Web Development - Built in Framer
Fully responsive websites built with Framer.
Lightning-fast load times for optimal performance.
Modern functionality to elevate your online presence.
Assisting you to launch high-performing websites that deliver exceptional user experiences and support your business goals.
Other services:
SEO
Logo Design
UX/UI
Brand Identity Design
What makes us different?
We're not a traditional design agency. We're a product-focused team that happens to be obsessed with shadcn/ui.
01
We think like a product team, not an agency
You get a partner who cares about outcomes. We optimize for shipping speed, technical sustainability, and long-term quality. Flashy one-off deliverables don't move products forward; reliable systems do.
02
We've shipped this before
This isn't theoretical. We've built and scaled shadcn-based design systems for multiple product teams, including full redesigns, migrations, and steady iteration at scale.
03
Scale up or down when you need to
Our bi-weekly sprint model gives you flexibility. Increase scope when priorities shift. Pull back when things stabilize. No long-term contracts. No surprise costs.
Launch your vision with ease; seamless, strategic, and designed to transform.
1
Discovery Meeting
We start with a focused meeting to get to the core of your goals. This is where we dig into your ideas, challenges, and what makes your brand stand out.
2
Research & Strategy
Next, we dive into research, analyzing your audience, competitors, and industry trends. From there, we’ll present a clear, actionable plan for how we’ll tackle your project.
3
Design Execution
Once the plan is approved, we get to work. Designs are created, refined, and fine-tuned until they meet your expectations. You’ll get updates regularly, so you’re always in the loop.
4
Delivery & Handoff
When you’re completely happy with the results, we’ll guide you through our seamless handoff process. Whether it’s a website or design files, everything is delivered ready to use.
How it works
A simple, flexible model: start with a customized kit, then add screen sprints as needed.
Kit customization
~1 week with solid brand guide in place
We customize the entire shadcn/ui kit to match your brand identity. This becomes your team's foundation for all future design work.
Colors, typography, and icons adapted to your brand guide
Figma variables that translate directly to code
Published as a Figma library your team can use
Screen sprint
2 weeks per sprint
Each sprint delivers 10-20 engineering-ready screens, including all underlying UI states and custom components needed.
Components with properties that map to React/code
Responsive layouts (desktop & tablet)
UX audit included - we flag friction as we design
Need more screens?
Purchase multiple screen sprints to cover your entire product. Most teams start with kit customization + 1 sprint, then add more as needed. No long-term commitment required.
Get a quote
GET THE KIT
Pricing that makes sense.
At Prismify, we offer flexible design solutions tailored to your needs. Choose from our transparent pricing models:
Landing-page
Multi-page
Single-page
Web design
From $1,000
For startups that want design that drives results. Built on research, backed by strategy and tracked with analytics.
Development in Framer
+$500
Landing Page (with 404)
Defined roadmap for clarity
Unlimited requests and revisions
Up to 2 updates per week
Milestone delivery (1-3 weeks)
Unlimited revisions to perfection
Analytics and event tracking
Book a call
Payments secured by
Unlimited Design
$3,999
/Month
For teams that want high-level design and consistent quality across web, content, campaigns and more.
Try us for free for a week
All designed in Figma
Unlimited requests and revisions
Updates every 48 hours
Daily support, 7 days a week
One request at a time
Pause or cancel anytime
Book a call
Payments secured by
TESTIMONIALS
Let’s improve your product, and your revenue
Hear from those who’ve experienced.
Surendar was a key part of our GenAI Embed and SnapMenuAI websites. He is super-fast, highly adaptive, and consistently creative with strong UX and UI instincts. He takes ideas quickly, turns them into clean, user-friendly designs, and improves the flow with practical suggestions. Reliable, proactive, and great to collaborate with.
Josh Praveen
VP - Sales & Marketing of GenAI Embed, Snapmenu AI
Surendar supported me with both Figma design and website development, and the experience was very smooth. He was quick to understand requirements, proactive with suggestions, and strong in his technical skills. His turnaround time was fast, and he consistently delivered quality work. I’d definitely recommend him for design and web development projects.
Vikash Babuji
Content Team Lead of Agilisium Consulting
Working with Surendar has been a pleasure. He is quick, highly responsive, and clearly understands requirements without the need for repeated explanations. His honesty and clarity in execution stand out. I would strongly recommend working with him.
Vikash Babuji
Vice President – Brand & Communications of FTAGlobal
I had the chance to work with Surendar on developing our company website, and I have been very pleased with the results. He is highly professional and accommodating. He understands and executes the requirements very well. Would highly recommend him if you are looking for someone reliable to deliver quality web development work.
Girishma Kongara
Managing Director of SriChakra Builders
Founder-led design partner
Hi, I'm Surendar.
Engineer turned product designer focused on helping SaaS startups build better digital products.
I combine technical thinking with UX strategy to design experiences that are both scalable and conversion-focused.
Worked with startups, AI companies, and growing SaaS teams across different industries.
Learn more
Still have questions?
Do you work with early-stage startups?
Do you also develop websites?
How long does a design sprint take?
Can you work with our internal developers?
Do you offer ongoing support?
GET THE KIT
Let’s improve your product, and your revenue
Book a free 30-minute shadcn audit and discover how we can help your team ship faster.
Book a strategy call
Made with 🖤 by Surendar Design